setting Standards

What is VITA?

The VITA or Vape Industry Trade Association is a Non-Profit Trade Association that represents and supports the Canadian Vape Industry. VITA will professionally advocate for harm reduction, youth prevention, evidence-based regulations, best in class quality and safety standards. VITA is committed to working with members to advance issues of importance for the entire industry. The VITA will take on some of the functions of the now dissolved Electronic Cigarette Trade Association (ECTA).

VITA of Canada Logo


As Canada’s largest trade association representing the industry’s manufacturers, importers, distributors and retailers, VITA is committed to working with stakeholders and governments to set and uphold regulations for vaping products in Canada. VITA’s approach is based on credible evidence, science, facts, and logic. In their efforts to responsibly grow and defend the category, the Association commits to collaborating with Health Canada and other regulatory bodies to identify best practices and to inform the development of evidenced-based regulations.

Label standards

e-Liquid will be regulated under the Canada Consumer Product Safety Act (CCPSA).

Consumer Packaging and Labelling Act (CPLA) and Consumer Packaging and Labelling Regulations (CPLR) apply to consumer products in Canada.

Health Canada has stated that Consumer Chemicals and Container Regulations 2001 (CCCR) compliance will be required for e-Liquid upon Royal Assent for products containing nicotine.

Visit Us

10 Frankford Cres.

Trenton, Ontario

Canada, K8V 4L2

Contact us

(800) 695 – 7992

[email protected]

or use our contact form!

Open Hours

Mon – Thurs: 
9am – 5pm

Fri: 9am – 3pm

Sat: 10am – 4pm